The coffee machine manufacturer Sjöstrand Coffee has entered into a partnership agreement with a sales partner in the grocery retail sector. The collaboration means that the company's coffee will initially be launched in 12 stores in the Stockholm region, a rollout that will take place in February next year. Thereafter, the plan is to gradually expand the presence to more stores during the year, the company writes in a press release.The initiative is described as a strategically important step in the work to increase the distribution of Sjöstrand's coffee and continue developing the coffee business. Grocery retail is an important channel to increase accessibility, reach new customers, and strengthen the long-term sales of coffee, the company states.