The environmental technology company Ecorub is launching a new strategy with an increased focus on commercialisation and sales. The target is an annualised revenue run rate of SEK 28–32 million by the fourth quarter of 2027 at the latest, which is expected to enable positive cash flow from operating activities. In the longer term, the ambition is annual revenue of SEK 100 million. At the same time, the company has reduced its fixed cost base from approximately SEK 2.4 million to SEK 1.5 million per month.