Beverage company Umida is strengthening distribution for Joluca Elektrolytes following the exclusive launch period at Apoteket. From October 1, the products will be centrally planogrammed in at least 140 of the chain's stores.Distribution is simultaneously being expanded to more Swedish pharmacy operators. Joluca Elektrolytes will be launched at MEDS and Apotea at the beginning of September and at Apotek Hjärtat online at the end of the month.According to Umida, sales during the initial launch period have developed satisfactorily. The expanded distribution is part of the company's strategy to develop Joluca into a broader functional beverage and lifestyle brand.