Redeye comments on Fable Media Group's Q2 2026 results, bang in line with our estimates across the board. Net sales grew 19% y/y to SEK20.2m, matching our SEK20.3m estimate, with management citing newly opened markets as a growth driver. The quarter coincided with the FIFA World Cup in the US, Mexico and Canada, lifting betting activity while Fable kept acquisition disciplined. The period also brought a leadership change, with incoming CEO Carl Magnusson, in place from 1 August, reaffirming full-year guidance of SEK70-85m in net sales and SEK45-55m in Adjusted EBITDA.

Link to the analysis