At Spotlight, we believe that visibility is an important part of being a listed company. By actively communicating with the market, companies can strengthen their brand and reach investors, partners and customers more effectively.
For this reason, companies listed on Spotlight benefit from a visibility package designed to support communication with the market.
Have a look at the video to gain better understanding. The Video is in Swedish
However, in certain situations – such as during a rights issue or in connection with an IPO – additional visibility can be particularly valuable.
To support companies during these important milestones, we have created a complementary offering: Increased Visibility.
This service helps companies reach a broader audience and further highlight their investment case during capital raising activities. The offering is available to all companies listed on Spotlight and is provided at no additional cost.
Landing page
We create a tailored webpage that gathers all materials related to the offer. It serves as a clear landing page where investors can easily access information and subscription options. The page can be used by both the company and advisors to seamlessly direct investors to the offer.
Editorial article
We produce an editorial article highlighting the company, the current rights issue and how processed are planned to be used. The article is based on an interview with company representatives and is published ahead of the start of the rights issue in order to attract early attention.
Film recording
As part of the service, the company is presented with the opportunity to present its offer in a filmed interview, produced by the Finwire news agency. The recording takes place either at Spotlight in Stockholm or digitally through a webcast according to the company’s wishes.
News distribution through Finwire
The Finwire news agency produces a news article regarding the rights issue, which is published on well-established news sites such as Dagens Industri (DI.se), Placera.se (Avanza), Nordnet and EFN. This exposure not only provides a wide visibility in itself, but also increases the probability of further attention from other news providers.
Visibility and distribution
In order to maximize the reach, the offer is presented in several coordinated channels:
To take advantage of the offer, Spotlight Stock Market needs information on whether the company wishes to use the offer no later than 14 days before the subscription period begins. It is also important that the company’s representatives are available for interviews and filming for the production of material.
Contact us for more information and how to use the service.
